Author: Ross Hargreaves

My favourite trick to getting more customers

I recently did a coaching call with a client who wanted some help with her website. Usually, I get questions about the service that clients are offering, or how to find the right market or how to increase sales. But the first question she asked me was about font type. The next was about font […]

Using Emotion to sell things

Have a look at any advertising and you will see that advertisers are using emotion and feelings to sell products. When we see a car advert on TV, they never list all the benefits and features of the car they are selling.