He is right. I mean they are not exactly the same as I imagine oxygen is probably a tad bit more important to your body than communication is to a relationship. But the sentiment is true. You should be communicating with your clients, and you should …
Getting in touch….
My wife and I don't have children. We have some pot plants, though, and raising them must be pretty similar to raising kids, right? We have one particularly prickly plant called Boris, and though he is at times a real joy, he is going through the …
Join the (very exclusive) club
Groucho was right. Everyone loves to feel chosen for a club that is exclusive. We want to be on the inside, knowing that while not everyone will make the cut, we did. As solopreneurs, it is tempting to try to sell to everyone. It means we will …
Using Emotions to sell things
Have a look at any advertising and you will see that advertisers are using emotion and feelings to sell products. When we see a car advert on TV, they never list all the benefits and features of the car they are selling. Imagine an advert starting …