I recently read a book by the prolific author Lee Child. The book was called Tripwire. It is a thriller, and the title refers to a tripwire that someone trips up over, which sets off a chain of dramatic events. What does this book have to do with …
All you need to get your first email subscriber
It's true. The best way to improve your marketing is to start doing the things you know you should be doing. One of those things may be getting people's email addresses. If you are not sure that email is for you, have a look at some of my previous …
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The Truth about Marketing Traffic
The awkwardly posed photo below is of me. Circa 2007. About three months earlier, I had moved into a new office just opposite Canary Wharf in London. I was delighted until I discovered that to get my several-times-a-day-fix of caffeine, I would have …