I recently read a book by the prolific author Lee Child. The book was called Tripwire. It is a thriller, and the title refers to a tripwire that someone trips up over, which sets off a chain of dramatic events. What does this book have to do with …
It has never been easier
You are in a very fortunate position if you are thinking about starting your own information products business online. Things were much more difficult when I started this business more than ten years ago. Granted, things were easier in 2010 than in …
Where to spend your marketing dollars
It is a question that I get asked frequently; what should I spend my marketing money on? I have worked for some large companies and several small companies that were awash with investor cash. The marketing teams in these companies had great fun …
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A lazy guide to getting an 10x return
In the interests of full disclosure, I am lazy. I don't mean in the don't-make-the-bed-never-fold-the-laundry kinda way (although I don't do that too). I mean in the is-there-an-easier-way-to-get-the-same-results kinda way. So I am always looking …
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Email: Too little, too late
He is right. I mean they are not exactly the same as I imagine oxygen is probably a tad bit more important to your body than communication is to a relationship. But the sentiment is true. You should be communicating with your clients, and you should …
Is email the best way to get clients?
Email is such a simple tool. Almost everybody uses it, even my technophobic but very adorable mother in Zimbabwe. Email is more personal than Facebook or YouTube, and it offers the ability to create a real tribe of loyal fans. People buy from people …
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