It's not the size that matters but how you use it. This can apply to almost anything. Do you know people with big salaries who always seem to have no money? Do you know people who have enormous IQs but not much common sense? Do you know people …
The best way to build your list
I recently read a book by the prolific author Lee Child. The book was called Tripwire. It is a thriller, and the title refers to a tripwire that someone trips up over, which sets off a chain of dramatic events. What does this book have to do with …
It has never been easier
You are in a very fortunate position if you are thinking about starting your own information products business online. Things were much more difficult when I started this business more than ten years ago. Granted, things were easier in 2010 than in …
Where to spend your marketing dollars
It is a question that I get asked frequently; what should I spend my marketing money on? I have worked for some large companies and several small companies that were awash with investor cash. The marketing teams in these companies had great fun …
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A lazy guide to getting an 10x return
In the interests of full disclosure, I am lazy. I don't mean in the don't-make-the-bed-never-fold-the-laundry kinda way (although I don't do that too). I mean in the is-there-an-easier-way-to-get-the-same-results kinda way. So I am always looking …
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Email: Too little, too late
He is right. I mean they are not exactly the same as I imagine oxygen is probably a tad bit more important to your body than communication is to a relationship. But the sentiment is true. You should be communicating with your clients, and you should …