“How did it get so late so soon? It´s night before it´s afternoon. December is here before it´s June. My goodness how the time has flown. How did it get so late so soon?”Dr Seuss
Sometimes there just isn’t enough time in the day. There just doesn’t seem to be enough day to get all the shit done!
You are productive. I mean you do stuff, other than getting distracted on Facebook, right?! So what happened? Do you need to take another time management course?
No, this is not a discourse on time management tools. I don´t have time to master them myself and to be fair, that´s not how I live my life.
I am talking about bigger things. Bigger things that are taking up your time and your energy. Time and energy that could be spent more productively somewhere else.
Bigger things that you may not even realise are stealing your time and energy.
What are these big things?
No, not all clients. Just the bad clients that you have! You know the ones. The ones for whom your work is never good enough. The ones who act like they are doing you a favour. The ones who always complain and are never happy, even though you delivered what they asked for.
“But Ross, clients are the life blood of any business, surely, I need to bow and scrape and give all of them every drop of my blood?! And anyway, I am sure I can change them into ´good´ clients”.
No! You can´t. And don´t waste your energy and time on them any longer. Fire them! Or charge them a ´bad client´ premium of 10x. This will allow them to fire themselves, and if not, well, you are in the same boat as you are now, just with 10x revenue.
But seriously, ditch your bad clients. Do this and you will get your energy back. You will find your days getting more enjoyable with more hours in them.
And what to do with all that extra time and energy? Well, that is up to you.
I used the time I saved to find better clients. You know, clients just like you. You are one of the good ones right!?