I am currently writing what I like to call a SNIP. A SNIP is a short piece of content that you can offer to your potential customers for a small amount of money that helps grow your email list. If you do it right, a SNIP can build an audience of buyers for little or no advertising money. It is a fundamental part of the Unch@ined Mindset toolkit.
In the SNIP that I am writing, I am trying to help people create simple SNIPs so that they easily and quickly start their journeys towards financial freedom. I am quite proud of the acronym SNIP. It stands for:
- Short and succinct
- Niched and solves one of your audience’s biggest problems
- Inspiring content and impactful visuals
- Perfectly easy to read
This is what a SNIP needs to be. However, in the SNIP I was writing, I found myself explaining this acronym, and I wondered if it went against my own advice. I had already introduced the reader to the three Cs, ebook creation system, did I need to complicate it by making it the Unch@ined Mindset‘s Three Cs SNIP Creation System? Does the reader really need to know another acronym if they are just starting out? Just because I like the word SNIP? Am I just trying to be too clever for my own good? By the way, if you want a spoiler alert, the three Cs stand for Choose, Compile and Create (with a bonus C of Convert). How clever am I?
I have decided to take my own advice and have removed the SNIP acronym. The content is the same, but I have now presented it in a way that is simpler and easier to read. My audience is not simple, and I don’t need to talk down to them, but this is simplifying their journey. This is not about my need for validation by pretending to be smart because my father never hugged me or whatever psychological issue led me to over acronymise my recent writing.
But here is the lesson, everything you do must be done to help your audience move forward. Everything you write, everything you say on camera, every interaction, must be done with this in mind.
I trust I was able to do that for you today despite introducing you to the SNIP system.