I recently did a coaching call with a client who wanted some help with her website. Usually, I get questions about the service that clients are offering, or how to find the right market or how to increase sales. But the first question she asked me was about font type. The next was about font colour. I asked her why she felt this was important. She said that she wanted to get new customers right away and she felt it was important therefore that she got everything exactly right. I knew straight away that she didn´t get it. I asked her how long she had been working on her website to get it perfect. She told me that so far she had been working on it for six months. She even asked me what trick I had to help her increase her chances of getting customers when her site went live.
I coached her to go live the next day. This is my ‘big trick’ to getting more customers. Get out there and start putting your products and services in front of people. Even if she didn´t feel her website was ready the only way she would be able to work out the best font colour, if that even made a single jot of difference to her prospective clients, was to get out there and start putting it in front of people. Even if her website wasn’t 100% ready, and she was only making 50% of the money she thought she would, 50% of something is better than 100% of nothing. My philosophy is to keep it simple, start quick, learn and then add complexity and experiment with font colours or flashy graphics.
As Dr Seus says, how did it get so late so soon? So what is stopping you from getting out there and launching a new product or service? What is stopping you from finishing your website, writing your blog post, starting that advertising campaign on Facebook? The planets may never align, you may never feel 100% confident but even during a global pandemic and widespread economic shutdown, if you put yourself out there, you will always be more successful than 100% of people who are waiting for themselves or their websites to be perfect.
You got this.