The Unch@ined Mindset manifesto is a simple document with simple self-evident principles by which we should all aim to run our online information product businesses. Every time we decide what to do …
The best way to build your list
I recently read a book by the prolific author Lee Child. The book was called Tripwire. It is a thriller, and the title refers to a tripwire that someone trips up over, which sets off a chain of …
It has never been easier
You are in a very fortunate position if you are thinking about starting your own information products business online. Things were much more difficult when I started this business more than ten years …
The self-worth trap
One of many traps that people fall into is the trap of not feeling good enough—or feeling like a fraud. We all suffer from this from time to time. We ask ourselves, 'What if what I have to …
Where to spend your marketing dollars
It is a question that I get asked frequently; what should I spend my marketing money on? I have worked for some large companies and several small companies that were awash with investor cash. The …
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A lazy guide to getting an 10x return
In the interests of full disclosure, I am lazy. I don't mean in the don't-make-the-bed-never-fold-the-laundry kinda way (although I don't do that too). I mean in the …
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