I have been speaking to many of you over the last two weeks to understand what issues you are currently facing and what help I could provide. I have realised that many of you have yet to start your …
Some of my random thoughts
Where to spend your marketing dollars
Half the money I spend on advertising is wasted; the trouble is I don't know which half~ John Wanamaker, father of modern advertising It is a question that I get asked frequently; what should I …
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A lazy guide to getting an 10x return
Don't find customers for your products, find products for your customers~ Seth Godin In the interests of full disclosure, I am lazy. I don't mean in the don't-make-the-bed-never-fold-the-laundry …
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All you need to get your first email subscriber
90% of marketing doesn't work because it doesn't get done~ Neil Bradman It's true. The best way to improve your marketing is to start doing the things you know you should be doing. One of those …
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Email: Too little, too late
Communication to a relationship is like Oxygen to life. Without it.... It dies.~ Tony Gaskins He is right. I mean they are not exactly the same as I imagine oxygen is probably a tad bit more …
Is email the best way to get clients?
If social media is the cocktail party, then email marketing is the 'meet up for coffee'. The original 1 to 1 channel.~ Erik Harbison Email is such a simple tool. Almost everybody uses it, even my …
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