One of many traps that people fall into is the trap of not feeling good enough—or feeling like a fraud. We all suffer from this from time to time. We ask ourselves, 'What if what I have to …
Where to spend your marketing dollars
It is a question that I get asked frequently; what should I spend my marketing money on? I have worked for some large companies and several small companies that were awash with investor cash. The …
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A lazy guide to getting an 10x return
In the interests of full disclosure, I am lazy. I don't mean in the don't-make-the-bed-never-fold-the-laundry kinda way (although I don't do that too). I mean in the …
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All you need to get your first email subscriber
It's true. The best way to improve your marketing is to start doing the things you know you should be doing. One of those things may be getting people's email addresses. If you are not sure that email …
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Email: Too little, too late
He is right. I mean they are not exactly the same as I imagine oxygen is probably a tad bit more important to your body than communication is to a relationship. But the sentiment is true. You should …
Is email the best way to get clients?
Email is such a simple tool. Almost everybody uses it, even my technophobic but very adorable mother in Zimbabwe. Email is more personal than Facebook or YouTube, and it offers the ability to create a …
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