If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel. ~ Erik Harbison Email is such a simple tool. Almost everybody uses it, even my technophobic but very adorable mother in Zimbabwe. Email is more personal than Facebook or YouTube, and it offers […]
Is there another way?
Smile baby. You’re alive. You’ve got options. ~ Sonya Teclai I have been trying all week to create some new content as a bonus give away for one of my mentorship groups. I had the idea of delivering the content in an e-book style format. It seemed like a simple idea in my head but […]
Keeping it simple
Genius is making complex ideas simple, not making simple ideas complex. ~ Albert Einstein I am certainly no Albert-Einstein-level genius, though I once managed to put the laundry through an extra spin cycle without my wife’s help, so I must be close. But I have to agree with Mr Einstein. Everything we do should be […]
The Truth about Marketing Traffic
It doesn’t matter about the footfall past the coffee van; it matters how many join the queue. ~ Ross Hargreaves Yup that awkwardly posed photo is of me. Circa 2007. About three months earlier, I had moved into a new office just opposite Canary Wharf in London. I was delighted until I discovered that to […]
Getting in touch….
Oh, I am sorry. I only exist when you need something ~ Anon My wife and I don’t have children. We have some pot plants, though, and raising them must be pretty similar to raising kids, right? We have one particularly prickly plant called Boris, and though he is at times a real joy, he […]