The Unch@ined Mindset manifesto is a simple document with simple self-evident principles by which we should all aim to run our online information product businesses. Every time we decide what to do next, we should consider these principles.
These core principles are in no particular order of importance.
Keep it simple.
The goal should be to keep our businesses and marketing simple. We live in a complex and ever-increasingly complicated world. Our businesses should not operate under that complexity. You can probably cut out 80% of the complexity, moving parts and mindless work. If you live in the simple 20%, you will make more money, have more time and ultimately live a more fulfilled life.
The customer comes first.
The customer doesn’t care who you are. The customer only cares what you can do to help solve their problems. Keep solving their problems, and you will keep making money.
There is always an easier way.
Why are you spending hours and hours doing a task when there may be software that can do it for you? Why are you grappling with learning a process when you can hire someone to do it for you? Why did you spend five days on the bells and whistles of your website when a simple one-page landing page would do just as well?
Think big, plan small.
If you want a thousand people in your course, don’t spend six months building something that may or may not work. Build something small, and plan to get just one person signed up. If you fail, you will have failed fast and can try again. Once the idea/product has proved itself, then start to scale and take over the world. The only way to take over the world is to get the first customer.
Action over perfection.
Another way of saying this is Publish First, Edit later. If your blog/ebook/video course is ready, but you think it needs more polishing, publish it first and then polish it later. Even 80% ready content will be more successful than 100% ready content that is delayed or never published. Don’t spend weeks agonising over your website. Just get it up and running and tweak it later.
Focused action over busy work
We all like to appear busy and sometimes the mind-numbing tasks we feel we have to do gives us a feel of control over the chaos. But for it to be effective, action must be focussed. And the focus should be helping customers and making more sales. Is getting your website to look perfect going to make more sales, or help your customers. No. So err towards action, but make sure it is focussed action.
Always give value
You must always give your customer more than they hoped for. I am not talking about longer ebooks or more content; I am talking about fixing their problems in a way that makes the price they have paid seem small. If you can do that, you will have a loyal customer for life who will keep spending money with you.